Cap Bar prices rise due to inflation

By Jacqueline Condon and Riley Beckwith

Cap Bar workers Anna Schnoebelen and Helene Bergez serve regulars who continue to patronize the Cap Bar despite price increases. Photo by Paulina Martin.

The Cap Bar is one of campus’ most enduring and iconic features.

Formed with Italy in mind, its conception and character suggest a student body whose exposure to coffee has been, by and large, more exotic than one which could be catered to by Starbucks.

Also, unlike at Starbucks, customers can expect to get a large coffee on a college-friendly budget.

While its relative affordability is still a selling point, some pricing changes have come into effect this year.

After holding prices steady for five years, the Cap Bar has finally raised them due to inflation.

Each drink was evaluated individually, and its price was raised based on the cost of its ingredients.  For example, a small cappuccino, once $1.25, is now $1.50.

Prices went up for all drinks, but not drastically.

The Cap Bar has posted a sign to notify customers of the mild price changes.

Despite this sign, several customers did not even notice the change in price, according to campus event coordinator Kelly O’Neal.

O’Neal went on to say that the University of Dallas community has had mixed feelings about the changes.

While concerned and disappointed about paying more for coffee, students have also been understanding, and they recognized that the Cap Bar still offers a great value.

Although it is still early to determine what effect the change will have, O’Neal reported that sales have not decreased.

“[The] level of business appears to be the same if not more,” O’Neal said.

Since the increase in prices was in response to economic circumstances beyond anyone’s control, sophomore Paul Hudson recognized the ineffectiveness of objecting.

“There’s no use complaining about [the price changes],” Hudson said.

Hudson added that he would continue to buy coffee at the Cap Bar unless prices became ridiculous.

That seems, at least for the foreseeable future, unlikely.

Though the price changes may be inconvenient, they have not been made flippantly.

“Every effort is made to keep prices steady for as long as possible,” O’Neal said in an email.  “The last price increase before 2011 was 2004.”

She added that they do not expect any more changes in the near future.

Meanwhile, the Cap Bar continues to be one of UD’s calling cards, both as a place to buy coffee and as a casual gathering space.

Anyone passing through during the first week of classes could  hear the familiar buzz that keeps the Cap Bar humming with enthusiasm throughout even the longest of weekdays.

As many people know, few things can help foster enthusiasm in a pinch quite like a cappuccino.

Though some students may grumble about shelling out another quarter for a coffee, the Cap Bar’s proven appeal with students seems likely to win out against the coin purse.


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