The food trucks are coming: The Great Texas Food Truck Rally



By Selena Puente

Contributing Writer






If you enjoy good food, beer and rockin’ live music, make sure to check out the 2014 Great Texas Food Truck Rally at Reverchon Park on Sunday, Sept. 21 from noon to 8 p.m.

Tickets are only $10, or two for $11 on if you buy them before Friday. Think about how much your cafeteria meal at the school costs; this is a steal, ladies and gents. All proceeds benefit Executives in Action, a nonprofit that strives to bring together high-powered executives and nonprofits that could use a little help getting their ideas to take flight. This charitable aspect may make you feel a little less indulgent as you feast upon a fresh Black Bean Cupcake with Guava Cream Cheese frosting from The Guava Tree food truck; a gooey, gourmet grilled cheese from Ruthie’s Rolling Café; or a sweet and dripping vanilla ice cream treat with toasted curried coconut from What Da Scoop. I think I’d be more inclined to eat more knowing that my money was going to a good place, especially considering the fact that you are also helping food trucks that are more often than not run by hardworking and devoted families.

Ruthie’s Rolling Cafe is famous for its gourmet grilled cheese sandwiches.  -Photo courtesy of
Ruthie’s Rolling Cafe is famous for its gourmet grilled cheese sandwiches.
-Photo courtesy of

Kimberly Westphall, marketing and event director of Executives in Action, described the rally with excitement.

“This is the first time we’re having this event, and we expect at least 9,000 in attendance!” she said.

But wait, what would sustenance be without libation? There’s no need to look far to answer that question. The Nodding Donkey, voted “Best Sports Bar in Dallas” by D Magazine, is sponsoring a beer garden. Attendees will also have the opportunity to hear a variety of bands, including The Spazmatics, an 80s new wave band á la Blondie and the Talking Heads, and A Hard Night’s Day, the renowned Beatles cover band.

“The founders of Executives in Action, Ashlee and Chris Kleinert, actually own one of the food trucks, Ruthie’s Rolling Café,” Westphall said. “But they’ve had Executives in Action for five years and they really work to link the corporate world with smaller projects.”

If you’re more of an active soul and prefer to spend your Sundays doing more than eating, then you can still attend this event and be satisfied. Reverchon Park is conveniently located adjacent to the Katy Trail where you can walk off that ambrosial assortment of goodies. The food trucks scheduled to make an appearance include Texas Burrito Company, The Butcher’s Son, Cajun Tailgators, Easy Slider, Jo Dawgs and Parrot Icce. If you don’t think you’ll have time to get tickets ahead of time, have no fear: you can shell out $10 at the event itself.



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