Longtime GSM professor, Capstone founder passes away


Linda Smith, News Editor

Former Graduate School of Management professor Dr. Bernard “Bernie” Cunningham passed away Sunday April 23. He was 85 years old.

Screen shot 2013-05-06 at 11.51.27 PMCunningham taught at the University of Dallas from January 1, 1987, to August 31, 2004, but had been involved with the university’s GSM program for nearly two decades before then. It was under Cunningham and his colleague, current business professor Bruce Evans, that the GSM’s “Capstone” program was begun in the 1970s, according to 50 Years of Vision & Courage, a book about UD history.

Evans, who knew Cunningham throughout his UD career, described him as “a really professional faculty member.”

“Bernie pursued his focus on valid marketing research, insisting on believable research outcomes supported by rigorous analysis,” Evans said. “He and I were the only GSM Capstone course professors for two decades.”

Evans also remembered Cunningham for his strong performance on the GSM faculty softball team.

“He was a very talented softball player,” said Evans, previous coach of the team. “Bernie was our ace pitcher and, when batting, he could hit a softball so far, so often.”

Recalling some of “several memories to share,” Evans remembered that Cunningham “maintained his pilot license well into his 60s” and “liked to be called an SOB … Sweet Old Bernie.”

Evans commended Cunningham’s children, who “have supported him superbly in his latter years.”

“That’s especially true of his son, Bryan. For example, he arranged what became a farewell luncheon with Dr. [Richard] Peregoy, Bernie, myself and Bryan a few months ago,” Evans said.

Visitation will take place Thursday, May 9, from 6-8 p.m. at Restland Funeral Home, with a funeral service Friday, May 10, at 10 a.m. at the Church of the Incarnation. Cunningham is survived by children Sheila, Brian, Maureen, Karen, Katie and Daniel.



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