Cap Bar discount cards: coffee and savings


Tim Blaxton, Jose Healy
Contributing Writer, News Editor

---------------------Photo by Danny Sauer--------------------- Mary Rogg, a student worker at the Cap Bar, prepares a latte for a customer.

Students can make bank on the Cap Bar coupon cards.

The Cap Bar – located in Haggar – sells cards that can be used to purchase its many drinks. The cards are meant to be convenient for students and provide a discount for frequent customers.

For $9 you can buy a card worth $10 in drinks, for example. Then when you purchase coffee using the card, a hole is punched in the card for every dollar spent. This amounts to a 10 percent discount.

But there’s more than the 10-percent discount with this card.

As Cap Bar patron Jessica Mollner, a senior, points out there are extra hidden savings that card users enjoy. “If the drink is $2.25,” she notes, “you get 75 cents back in change.” In this case, three holes are punched in the card – for $3 – even though a student only pays $2.70 for those three $3 in Cap Bar value.

Since the card is only punched for each dollar, any time the price of the drink is not an even dollar amount – and most drinks are not – the customer gets currency change to make up the difference.

This means that the Cap Bar treats the card as essentially $10 of cash. Hypothetically you could purchase the card for $9 and turn around and exchange it with the Cap Bar for $10 of cash.

The Cap Bar would never let you do this, of course, but it illustrates the extra savings that you get with the card.

The change that you get back is worth more than the amount you paid for it. The amount of extra savings is difficult to calculate and depends on the price of the drink you usually buy, but the cards provide an easy way to save extra money on your daily caffeine fix.

The Cap Bar is not in business to make a profit, Staff Manager Kelly O’Neal said. She said that when the café makes a profit, the managers reinvest the money in new equipment to improve the service.

The Cap Bar benefits from government-sponsored work study and the absence of rent costs, as well as partnerships, to offer University of Dallas students low-priced, quality drinks that include espresso, cappuccino, café Americano, latte and tea. As O’Neal explained, about 16 employees out of 22 receive pay directly from the federal government as part of their work-study agreement. The highest price on the menu is $3 for an iced mocha cappuccino, while the lowest priced drink is the espresso doppio for 50 cents.

In terms of hard costs, the Cap Bar has none, since it receives free space from Haggar.

The café receives freshly roasted coffee from Addison Coffee Roasters – which has a UD connection – for a favorable price, as well as good deals from Aramark, the on-campus dining services provider.

“They roast them today and deliver them tomorrow,” O’Neal said about the coffee beans from Addison Coffee Roasters.


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