Over the past months, concern has arisen as to whether TGIT is a tradition worth preserving even in light of the event’s recent decrease in attendance. This concern stems mostly from the event’s diminishing revenue from alcohol sales.
Most students who attend TGIT do not show up until roughly 11 p.m. although the event typically begins at 9 p.m. Though this concerns some, I believe the fact that the students continue to come to TGIT shows that a strong appreciation for the event remains among the student body.
One reason for this lack of early attendance may be simply that many students still have multiple Friday classes for which they must prepare. This could result in low attendance, at least during the early hours of the event.
Further, those students who would be able to attend TGIT earlier in the night commonly avoid going to the event until their friends are able to go with them, as it is a primarily social activity.
As the tradition of TGIT was born in the university’s Rome campus, where students have no classes on Friday, the tradition will obviously experience certain drawbacks on the main campus.
However, if the TGIT coordinators provided the students with more specific themes, such as the Sept. 23 Game Night TGIT, more students will arrive earlier. This TGIT began the games at 9 p.m. sharp, providing an incentive for students to show up at the beginning of the event, thus increasing revenue through alcohol sales and other means.
Without reasons to arrive immediately upon the event’s official opening, students will most likely continue to attend later, thus decreasing the event’s opportunity for revenue.
A potential solution for this dilemma would be to simply start TGIT later, and hold the event for a shorter period of time. This would decrease the financial cost of the event as well, which has been a prominent concern among the event planners.
TGIT has had financial concerns over the past few months, which threatened to cut the event to only twice a month. However, that dilemma was resolved.
As a freshman at the University of Dallas, the issue with TGIT does not seem to me to be low attendance in general, but rather only in the early hours of the event.
I believe this problem could be solved with the implementation of more concrete themes, which require participants to arrive earlier. The event could also run for a shorter time, as students appear to be more willing to spend around an hour at TGIT as opposed to three.
This tradition is one of the most talked-about events on campus every week. It definitely provides an early reprieve from a week of studies and is always worth attending. If each event provides incentives for attendants to arrive earlier, then I think the tradition, and therefore the revenue, will flourish as a result.