University of Dallas alumnus Kevin Fitzpatrick first encountered Heroic Media in his junior year when he attended their first ever Prayer Breakfast in Dallas. Now, a mere two years later, he’s organizing the event himself.
This year, the Prayer Breakfast for Life will take place from 7 to 9:30 a.m. on Nov. 20 at the Doubletree Hotel near the Galleria, where 400 to 500 guests will pray for an end to abortion, eat $75-per-plate breakfast and hear from keynote speaker Fr. Mitch Pacwa.
The goal of the event is to expose people to the mission of Heroic Media and raise funds for that mission. This will be the third annual breakfast, and Fitzpatrick hopes to raise $100,000.
“Heroic Media uses advertisements to reach women facing unplanned pregnancies, connect them to a pregnancy resource center, and help them choose life for their child,” Fitzpatrick said.
Funds raised at the event will be used to purchase both online and television advertisements. According to Fitzpatrick, more than 90 percent of women considering abortion look for information online about where they can get an abortion.
Heroic Media sponsors advertisements for pregnancy resource centers, which appear as the first and second options in Google searches.
Their website is full of testimonials, which the company terms “save stories,” from women who saw Heroic Media’s advertisements and changed their minds about getting abortions.
Fitzpatrick was invited to the Prayer Breakfast when he was a junior at UD through Crusaders for Life and the St. Vincent de Paul Society, which had reserved tables at the event.
“Back then a lot of their work was a lot of commercials on television,” Fitzpatrick said. “When I saw those commercials I was just blown away by, first, how professional they were, but also just the compassionate approach that they used towards reaching out to women in such a difficult situation.”
After the breakfast, Fitzpatrick realized that working for the organization was a viable career option and reached out to the director at the time, Mike Murray. Fitzpatrick told Murray he was interested in interning and began doing so his junior year. His senior year, he took a part-time job with the organization, and started full-time as a development officer the day after his graduation from UD.
“I would really just say to anyone who is still unsure what they want to do as far as their career to get involved with things like this,” Fitzpatrick said. “There are so many nonprofits that have events like this year-round, or any organization that you can get involved with. There are a lot of companies that have opportunities where your skill set can help them with their advancement.”