By Becca Shinn
Popular fast-casual chain Chipotle is bringing live music, exhibitions and, of course, burritos to the University of Dallas’ backyard for Cultivate Festival on Oct. 18. For the last four years, Chipotle has put together a series of festivals across the country to generate fellowship and community with a backdrop of music from well-known artists and food from celebrity chefs. Because of the company’s passion for educating people on the importance of healthy foods, Chipotle has worked hard to extend the festival to more and more cities, traveling from Chicago down to Denver, then to San Francisco and ending with Minneapolis. This year, one more city has been added to the list: Dallas, Texas.
“Chipotle’s mission is to change the way people think about fast food,” said Scott Robinson, manager of national events for Chipotle. “This Cultivate Festival is a great way to have some fun while also helping people learn a little bit about where their food comes from, its ingredients and about other food issues.”
The festival will provide educational exhibits that feature short films and demonstrations of how Chipotle’s food is prepared, centering around a common goal of making the environment a better, healthier place. Visitors who go to four out of the five exhibits will receive a free Chipotle burrito card.
Historically, the event has produced a turnout of approximately 20,000 to 30,000 people. With a music lineup containing artists such as Amos Lee, O.A.R, MS MR, Sylvan Esso, The Colourist and DJ Christopher Golub, it is easy to imagine the event will be just as successful this year in Dallas.
The festival’s lineup includes not only artists, but also chefs.
“We like to work with chefs who are very like-minded, who share our core values,” Robinson said.
These chefs include Sean Brock, Amanda Freitag, Matt McCallister, Paul Qui, Kent Rathbun and Omar Flores. The Chipotle chefs have produced new, unique recipes specifically for the Cultivate Festival, including what Robinson referred to as a “secret Ben and Jerry’s collaboration ice cream that’s exclusive to the event.”
The musical performances and chef demonstrations are staggered throughout the day so that everyone attending the festival will be able to see each show. According to the event website, the food available during the day’s activities will be made using fresh, responsibly-grown ingredients from local farms.
In order to make the festival as inclusive as possible, Chipotle has continued to make this event completely free, extending a warm invitation to all.
“We looked at a lot of different locations because of the size of our event,” Robinson said. “But we found Lake Carolyn, and it’s just a really beautiful area with a lot of nice, grassy space. We went and saw it, and we said, ‘This feels right.’”
Robinson said that they have chosen to use Lake Carolyn for the festival largely because it is easily accessible by DART, being only a short distance away from the Las Colinas Urban Center Station. For University of Dallas students, that is just one stop away on the Orange Line.
The event will start at 11 a.m. on Oct. 18, and will last until 7 p.m. If you are looking for a great way to spend the afternoon before Oktoberfest, hop on the DART and check out the Cultivate Festival.